Journal - July 26

Melbourne Concept Store

Melbourne Concept Store

Now Open in Scott Alley Flinders Lane

Set over two levels, The Practical Man's first concept store showcases the best in stylish men's sportswear in Melbourne, Australia in the heart of the city's laneway shopping precinct.

The ground level of the Flinders Lane men's store features the best in contemporary sports fashion including French-Swedish sportswear label Ron Dorff, laid back necessities from The White Briefs, bags by Crafted Goods, training gear by Eysom and hand crafted Canadian sportswear by Reigning Champ.

 

Spalwart shoes from Sweden take pride-of-place along with a capsule of their outstanding new range of understated luxe sportswear. Shoes Like Pottery are right at home here as well with their collection of kiln-fired trainers equisitly crafted in Japan.

 

"Melbourne has some of the best menswear stores out there", says Brett Webster, one of the owners and the independent retail concept's principle buyer. "We deliberatley chose our Flinders Lane location as we w...

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