Lifestyle

Journal - February 12

Sportswear Fashion Revolution
Journal

Sportswear Fashion Revolution

Sophisticated Style and Function

Some people say it’s because of Kanye West, others say busy execs and city-workers are the driving force, but there’s no denying premium men’s sportswear is booming as the new fashion. In this world, the line between casual and formal is increasingly eroded. And while Kanye West has undeniably given it edge and the business end of town has leant it respectability, there’s something inevitable about the rise of highly adaptable sportswear in our modern, busy lives.

Increasingly health-conscious, we’re constantly trying to squeeze in healthy activity around full social, business and formal event schedules. Taking the need to change outfits out of the picture is critical to functioning in the modern world’s time-pressed milieu. The rise in the use of premium, superior fabrics in sportswear is key to the more versatile items that let you slip seamlessly from the gym or running track to social or business meet ups.

Call it athleisure, activewear, sportswear or just dam...

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Journal - August 18

Tokyo Slow
Journal

Tokyo Slow

tokyobike puts form over function

Founded in 2002 in the quiet Tokyo suburb of Yanaka, tokyobike is a small, independent Japanese bicycle company. Based on the concept of ‘Tokyo Slow’ the bikes are designed to be light to ride with an emphasis on comfort over speed.

The initial goal of Tokyobike was to sell bikes ‘for the city’. At the time of inception by Ichiro Kanai, there were really only two types of bicycles in Japan - the mamachari (or ‘mother’s chariot’), a heavy shopping bicycle housewives rode during the day and then ‘borrowed’ by drunken salarymen after missing their last trains at night, or the very expensive bikes ridden by more serious cyclists.

Tokyobike embraced the thought riders would appreciate a simple, functional, classic object that allowed them to enjoy their surroundings as much as their commute, and also acknowledge that people in Tokyo used to have a slow life - one that is in contrast to the systems and efficiencies we find in our moder...

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463 Lifestyle

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