Journal - December 22

Dusk Has Dawned

Dusk Has Dawned

Stylish Simplicity. Loaded with Tech.

When Jordan Schiff developed his premium fitness wear brand, Dusk, his central question was: why make more stuff? After all, he was entering a crowded field against established companies with deep pockets. Though an industry veteran from his time at American Apparel and Urban outfitters, it’s a daunting proposition.

But the more closely Schiff looked at the ‘stuff’ on the market, the more he realised his answer. It was all blasting the same message: Win. Be Empowered. Be Confident. And although those are worthy goals, what is lost is more the relatable human condition of uncertainty.

Schiff sought to create a more complex message where doubt can be a strength and you can grow from introspection. It’s a brave but welcome leap away from the impersonal and aggressive branding that floods the market and into something more intimate and familiar.

Beyond the deep and personal philosophy, the premium quality products themselves are stylishly straight-forw...

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176 Running

Marathon Trail Low (WBHS)
Spalwart Marathon Trail Low (WBHS)

$329.00

5-Inch Training Short
EYSOM 5-Inch Training Short

$179.00

8.5" Welded Running Short
Isaora 8.5" Welded Running Short

Was $219.00 Now $139.00

8 Inch Training Short SS17
EYSOM 8 Inch Training Short SS17

$189.00

Bonded Sweatpant
Isaora Bonded Sweatpant

Was $249.00 Now $179.00

Cambrian Dri-Release Crew Neck Running Tee
Iffley Road Cambrian Dri-Release Crew Neck Running Tee

$110.00

Cambrian Dri-Release Crew Neck Running Tee
Iffley Road Cambrian Dri-Release Crew Neck Running Tee

$110.00

Cambrian Dri-Release Crew Neck Running Tee
Iffley Road Cambrian Dri-Release Crew Neck Running Tee

$110.00

Cambrian Dri-Release Crew Neck Running Tee
Iffley Road Cambrian Dri-Release Crew Neck Running Tee

$110.00

Charger Joggers
The White Briefs Charger Joggers

Was $139.00 Now $99.00

Charger Joggers
The White Briefs Charger Joggers

Was $139.00 Now $99.00

Cult Moth Eaten Muscle Tee
Satisfy Cult Moth Eaten Muscle Tee

Was $159.00 Now $139.00

Cult Singlet
Satisfy Cult Singlet

Was $179.00 Now $139.00

Finishline Jacket
Outdoor Voices Finishline Jacket

$139.00

Flatiron Tank
Outdoor Voices Flatiron Tank

$85.00

Flatiron Tank
Outdoor Voices Flatiron Tank

$85.00

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