Training

Journal - December 22

Dusk Has Dawned
Journal

Dusk Has Dawned

Stylish Simplicity. Loaded with Tech.

When Jordan Schiff developed his premium fitness wear brand, Dusk, his central question was: why make more stuff? After all, he was entering a crowded field against established companies with deep pockets. Though an industry veteran from his time at American Apparel and Urban outfitters, it’s a daunting proposition.

But the more closely Schiff looked at the ‘stuff’ on the market, the more he realised his answer. It was all blasting the same message: Win. Be Empowered. Be Confident. And although those are worthy goals, what is lost is more the relatable human condition of uncertainty.

Schiff sought to create a more complex message where doubt can be a strength and you can grow from introspection. It’s a brave but welcome leap away from the impersonal and aggressive branding that floods the market and into something more intimate and familiar.

Beyond the deep and personal philosophy, the premium quality products themselves are stylishly straight-forw...

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Journal - September 1

Outdoor Voices
Journal

Outdoor Voices

Technical Apparel for Recreation

What other fitness brand can you think of that makes beer cozies? This is just one example of the irreverence, casualness and fun that sets Outdoor Voices (more simply known as OV) apart from the pack. The Practical Man is proud and excited to stock their clean and minimal designs which balance neutral colours with subtle, textured detail in a strong range of shorts, sweats and crews.

The young brand was founded in 2013 by Tyler Haney, a former track athlete who turned her attention to the apparel business instead. Which is lucky for us. Haney and president Andrew Parietti have created a range that deftly sidesteps the macho cliches and garish neon that feature in much of the fitness landscape. The OV slogan is “Doing Things”. The philosophy behind the slogan motto is that it’s better to be doing things than not doing things – and their clothes reflect this. The range is versatile enough to function brilliantly in intense workouts but stylish e...

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222 Training

Foundation L/S Scoop Tee
EYSOM Foundation L/S Scoop Tee

Was $110 Now $55

Long Sleeve Foundation Scoop Tee
EYSOM Long Sleeve Foundation Scoop Tee

Was $119 Now $59.50

Long Sleeve Foundation Scoop Tee
EYSOM Long Sleeve Foundation Scoop Tee

Was $119 Now $59.50

5-Inch Training Short
EYSOM 5-Inch Training Short

Was $179 Now $89.50

5 Inch Welded Running Short
Isaora 5 Inch Welded Running Short

Was $169 Now $84.50

Bamboo Tank
Brandblack Bamboo Tank

Was $55 Now $27.50

Bamboo Tank
Brandblack Bamboo Tank

Was $55 Now $27.50

Cashmere Cotton Tall Tank
Bluey Cashmere Cotton Tall Tank

Was $109 Now $54.50

Centro Messenger Bag
Crafted Goods Centro Messenger Bag

$239

Cult Moth Eaten Sweatshirt
Satisfy Cult Moth Eaten Sweatshirt

Was $349 Now $209.40

Damon Fishtail jacket
Brandblack Damon Fishtail jacket

Was $189 Now $49

Exerciser Shorts
Ron Dorff Exerciser Shorts

Was $139 Now $69.50

Exerciser Shorts
Ron Dorff Exerciser Shorts

Was $139 Now $69.50

Finishline Jacket
Outdoor Voices Finishline Jacket

Was $139 Now $55.60

Flatiron Tank
Outdoor Voices Flatiron Tank

Was $85 Now $34

Flatiron Tank
Outdoor Voices Flatiron Tank

Was $85 Now $34

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